Keen Insites opened its doors in 2008 as a website development company. Founder Jimmy LaSalle was also in the midst of launching another startup called Driven Local, a Search Engine Marketing service provider, which grew to become a full service digital media firm. <br> <br>One of the early challenges with launching new clients with Driven Local was their lack of a website, or having an older website that was not going to perform well on the search engines.